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Bowling News USA - October 2, 2012 The Lucid™ In Pro Shops Today!

Storm Products is proud to announce the release of the Lucid. The latest Premier Line addition heralds one of the most anticipated ball releases in the industry! And don't just take our word for it…see what the pro's are saying about the Lucid! The rare synergy of a super clean front end reaction fused with a stable midlane read and powerful continuation thru the pins has bowlers all over the world lighting up the social media outlets.

If you look inside the bags of top professionals and amateurs around the world, you're sure to find Storm equipment in their bags. With the likes of Pete Weber, Jason Belmonte, Norm Duke and Diandra Asbaty using Storm bowling balls, the choice is clear! Storm has had more PBA Tour wins the past six years than any other brand. Armed with the new Lucid, you can be sure we won't be slowing down anytime soon! 

Visit your local Storm VIP Pro Shop and pick up your Lucid today! 


The intent of the new Lucid is simple… to create some serious backend hook! Increased entry angle has the advantage of giving you a wider pocket. You literally have more margin for error when you open up the back part of the lane. That’s been proven.

In order to create that extra backend hook without sacrificing any midlane traction and performance, we developed a new coverstock that is sure to knock your socks off. A later break point position and sharper transition shape were the two key points we were shooting for and achieved.


Starting at the center, the heart of the bowling ball, the technical team incorporated one of our strongest designs to date, an asymmetrical shape known as the M.A.D.™ core. Maximum Accelerating Disc technology optimizes the shapes of the RG planes to allow you to perfectly dial in your desired reaction.

Moving to the shell, the new ERG™ coverstock utilizes similar technology from our NRG™ coverstock but without the Nano additive. Evolution Reactive Genesis, ERG for short, is closer to a pure reactive which creates a later break point, putting more emphasis on the backend. Look for more entry angle, up more than 10%, and increased hitting power from the new Lucid. After all, who doesn’t like to see their ball corner like a Ferrari?

Prepped with a 4000-grit smooth matte finish, the Lucid can be easily adjusted to fit anyone’s game. Polish it up to get it through the choppiest heads or scuff it with a surface pad to better read the midlane… the choice is yours!

The new Lucid by Storm – it clearly sets itself apart from the competition!

Click below and listen to PBA Hall of Famers Del Ballard Jr., and Randy Pedersen review the Lucid! 

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October, 2012