Design

Starting at the center, the heart of the bowling ball, the technical team incorporated one of our strongest designs to date, an asymmetrical shape known as the M.A.D.™ core.Maximum Accelerating Disc technology optimizes the shapes of the RG planes to allow you to perfectly dial in your desired reaction.

Moving to the shell, the new ERG™ coverstock utilizes similar technology from our NRG™ coverstock but without the Nano additive. Evolution Reactive Genesis, ERG for short, is closer to a pure reactive which creates a later break point, putting more emphasis on the backend. Look for more entry angle, up more than 10%, and increased hitting power from the new Lucid™. After all, who doesn’t like to see their ball corner like a Ferrari^®?!

Prepped with a 4000-grit smooth matte finish, the Lucid can be easily adjusted to fit anyone’s game. Polish it up to get it through the choppiest heads or scuff it with a surface pad to better read the midlane… the choice is yours!

The new Lucid by Storm – it clearly sets itself apart from the competition!

Storm - We are "The Bowler's Company^™."